"YOU HAVE THE RIGHT" IN LA CAGE AUX SPORTS SPOT
By Adnews Staff
Quebec restaurant chain La Cage aux Sport is continuing the "You have the right" theme it introduced last fall in a new television commercial breaking today. The 30-second spot focuses on the atmosphere that, "makes the restaurants unique seven days a week." Three different situations are depicted in the spot: a young couple with a child, four friends having a few laughs and a group of co-workers. The spot describes how the young couple has the right to relax even on weekdays, how the four friends have the right to take their time, and how the co-workers have the right to go out with the gang from the office. The ad will run on French-language television networks in the Quebec market and will be supported with in-restaurant materials.