WALT DISNEY WORLD OPENS WEB SITE FOR CANADIANS
By Adnews Staff
Canadians heading to the "happiest place on earth" have a new Web site to turn to in planning their trip. Disneyworld.ca debuted yesterday in both English and French. According to Toronto-based Walt Disney Company (Canada), the site was created specifically to assist Canadians with vacation planning. The site provides details on theme parks, resorts, entertainment and dining. While the French version offers information on Disney resorts in Florida and California, the English version contains information on the Walt Disney World resort in Florida only. A separate English site is planned for the Disneyland resort in California. A new advertising campaign from Leo Burnett of Toronto is planned to promote the Canadian Web site, but the details have not yet been decided.