AM740 GIVES AWAY PRIZES, AIRTIME
By Adnews Staff
AM740 - Prime Time Radio is promoting its recent launch with a contest that is designed to reward the station's listeners as well as a variety of charities. The "Play 740 To Win" promotion began running late last month. Listeners call in to answer trivia questions on music, movies, history and sports from the last five decades to win daily prizes. Correct answers also qualify listeners for weekly prizes and one of two grand prize Caribbean cruises. Also, each day one of five charities receives $740 worth of commercial airtime. Child Find Ontario, The Salvation Army, The United Way of Greater Toronto, The Ontario March of Dimes and The Heart and Stroke Foundation will share equally in a total of $250,000 worth of airtime. The eight-week promotion is targeting the station's listerner base of people over the age of 50. Public relations are being handled by Aerial Publicity and Promotion of Toronto.