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GOTMARKETING BUILDING OPT-IN LISTS

GotMarketing of Ottawa, ON has launched its newest Web-based eMarketing tool, the Opt-In List Builder. The free tool allows companies to request, collect and store the email addresses of their Web site visitors. A graphic icon placed on the eMarketer's Web site acts as a call-to-action, such as "Sign up for our Newsletter" or "Become a Member." As visitors click on the icon or "opt-in," the Opt-In List Builder tool captures their email address and files it for future use. An eMarketer can then turn to the list when launching a new email campaign, newsletter or promotion without having to download information from an in-house database to a list manager. In addition to the new Opt-In List Builder, GotMarketing's Web-based eMarketing tools include Campaigner, which assists in creating email promotions and InfoWatch, which tracks and reports on news about specific companies and products.

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