HIGH ROAD GETS TO THE CORE
By Adnews Staff
Halifax-based Core Networks has appointed High Road Communications of Ottawa, ON, its public relations agency of record. Core Networks develops network management solutions for broadband service providers. High Road was awarded the North American account following an agency search in both Canada and the U.S. As AOR, High Road will be responsible for all of Core Network's public relations activities. The company will also work with High Road in marketing its flagship product the CoreOS Broadband Provisioning and Management system. The account win is the second High Road has announced this week. On Tuesday the agency announced it had been awarded Toronto-based software company PlateSpin's American public relations business.
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