ORGANIC SUPPORTING TO-2008
By Adnews Staff
The Toronto office of Internet professional services firm Organic Inc. has thrown its support behind that city's bid for the 2008 Olympic Games. In its role as supporter, the firm has offered up its services and re-launched the TO-2008.com Web site. The re-designed Web site debuted at 12:00 a.m. yesterday in the three official languages of the bid, English, French and Spanish. Visitors to the site are introduced to new interactive elements that take into account both high and low-bandwidth connections. Organic has also developed a series of email marketing campaigns to raise awareness of the city's bid as well as its attractions. The campaigns will target a variety of audiences including local and international groups, between now and July, when the International Olympic Commission makes its decision and announces which city will host the games.