PALM DRIVES RESALE CAMPAIGN FOR VOLKSWAGEN
By Adnews Staff
Palm Publicité Marketing of Montreal has begun a new campaign promoting Volkswagen's resale program which inspects and warranties a used vehicle as a "Certified Pre-Owned Volkswagen." The French-language campaign is running throughout Quebec. Backlit displays will be seen on Quebec university and college campuses throughout March and April and will be followed with posters on bus shelters and in Metro stations throughout April and May. The campaign's creative focuses on the quality of Volkswagen vehicles and invites consumers to visit the Vw.com Web site with invitations that read "Tout en muscles sur vw.com" (Muslce in at vw.com), "Suivez-la à la trace sur vw.com" (Track it down at vw.com) and "Apprivoisez-la sur vw.com" (Go get it at vw.com). Volkswagen implemented its "Certified Pre-Owned Volkswagen" program throughout North America between the summer 2000 and the end of that same year.