NEW SCENT IN THE AIR AT SISU
By Adnews Staff
Sisu, the design communications division of Toronto's Holmes & Lee, has been hired to launch a new fragrance line by Toronto-based Susanne Langmuir. The Susanne Lang line will consist of 24 fragrance variations as well as an in-store custom blend program. Sisu won the business based on a referral from another client. The division will develop the identity of the fragrance range including packaging, signage and promotional programs. Holmes & Lee established its design communications arm last year. In addition to Susanne Langmuir, Sisu also counts Alliance Atlantis, The Body Shop, Flonetwork, Sound Source Networks and Philips Beverage Company among its clients.
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