ALCAN TO DROP ALUMINUM FROM NAME
By Adnews Staff
Alcan Aluminum Limited will change its name to Alcan Inc. on March 1. According to the Montreal-based company, the modified name is intended to reflect the Alcan's increasingly diversified range of products. When Alcan merged with Algroup of Switzerland last fall, the company acquired a presence in the packaging industry, in addition to its position in the aluminum industry. Alcan will communicate its name change via customer relations, handled in-house. Advertising plans for 2001 have not yet been decided, according to Marc Osborne, director of external communications for Alcan. The Alcan name was featured in print advertising that ran just before Christmas. That campaign was promoting the completion of the merger. Advertising for Alcan is done by PNMD of Montreal.