DIX TO LEAD COHN & WOLFE'S GENEVA OFFICE
By Adnews Staff
Victoria Dix is heading up Cohn & Wolfe's new European office in Geneva, Switzerland as managing director. She previously served as a director at Cohn & Wolfe, London. The new office is the seventh European location the public relations/public affairs firm has opened. The new location, which opened its doors late January, will co-locate with Young & Rubicam Business Communications. Cohn & Wolfe is the PR arm of Y&R. According to the firm, a number of factors led to the opening of the new office including a demand for integrated marketing and communications support. Cohn & Wolfe will work with Y&R companies, including The Media Edge, to develop business and client services. The firm can also offer its North American clients "expanded on-the-ground communications expertise in Europe," said Carol Panasiuk, senior vice-president, general manager, Cohn & Wolfe Toronto. The opening of the new office in Geneva brings the number of locations Cohn & Wolfe operates around the world to 17.