EDELMAN APPOINTED PR PLAYER FOR XBOX
By Adnews Staff
Edelman Public Relations Canada is teaming up with Microsoft Canada in launching Microsoft's new Xbox video game console this fall. The agency's Toronto office was awarded the Canadian PR assignment following a competitive pitch with an unconfirmed number of agencies. Edelman Toronto will be working with its parent Edelman Public Relations Worldwide, based in Chicago, to develop a North American effort for Xbox including public and media relations campaigns. Edelman Public Relations Worldwide was awarded the U.S. public relations assignment separately. Edelman joins MacLaren McCann of Toronto and McCann-Erickson Worldwide of New York on Microsoft's Xbox agency roster. MacLaren McCann and McCann-Erickson are working together in developing a North American communications and advertising campaign for the launch of the video game console.