BANKWORKS NAMES PR CONSULTANTS
By Adnews Staff
BankWorks Trading Inc. has appointed The Communications Group Inc. its public relations consultants-of-record. Both companies are based in Toronto. "BankWorks is a global research and consulting company which understands financial services and technology, but most important, we understand how they converge", said BankWorks chief executive officer Helen Sinclair. BankWorks counts Loblaw Companies Ltd., Interac Association, Bank of Canada and Canada Investment & Savings among its clients. The Communications Group Inc. was awarded the account based on a number of referrals. The agency will work to raise the visibility of the organization, providing both media and public relations.
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