NEWAD DRAFTED FOR NEW LEAGUE CAMPAIGN
By Adnews Staff
Toronto-based NewAd has hit the field with a new campaign for the XFL Extreme Football League. The campaign is running throughout NewAd's resto-bar and college and university networks in the Greater Toronto Area targeting men 18-34 years. The campaign is supporting the launch of the XFL's opening season. Creative reads "XFL Players, XFL Cheerleaders, XFL Balls." and is accompanied with corresponding images of a player with a helmet on, a cheerleader and a football. The tagline reads "Original game, new attitude." The campaign launched last week and is scheduled to run for eight-weeks.
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