DOVETAIL SCORES HOMETOWN HOCKEY, RINKSIDE
By Adnews Staff
Dovetail Communications of Richmond Hill, Ontario has added Hometown Hockey and its affiliated arena magazine Rinkside to its roster of association publications. Hometown Hockey is the official magazine of the OMHA Ontario Minor Hockey Association. Under the agreement, Dovetail will handle all advertising associated with the two publications, representing both to national and regional advertisers. Hometown Hockey is published in the fall, winter and spring and is distributed, via direct mail, to over 100,000 registered OMHA households in Ontario. The magazine is also distributed at select Toronto Maple Leafs home games as well as through select Maple Leafs' "Bud Club" fan club mailings. A full-page, four-colour ad costs $7,650. Rinkside is published ten times a year, has a circulation of 60,000 and is distributed in over 300 arenas throughout Ontario. A full-page, tabloid-size, four-colour ad costs $2,775.