FRANK RUSSELL INVESTS AD BUSINESS IN BRAINSTORM
By Adnews Staff
Frank Russell Canada Ltd. has appointed The BrainStorm Group of Toronto its national advertising agency. The appointment concludes an agency review in which the Toronto-based investment management and consulting firm met with six agencies. From those six, three were shortlisted for the account, said Tania Hrebicek, marketing manager for Frank Russell Canada Ltd. Hrebicek did not wish to reveal the names of the shortlisted agencies. BrainStorm's first project will be a new campaign for Frank Russell's Sovereign Investment Program. The campaign is scheduled to break this spring with primarily national print and select outdoor advertising targeting investors with a higher net worth, Hrebicek said. In addition to its Toronto office, Frank Russell operates offices in New York, London, Paris, Sydney, Singapore, Auckland and Tokyo. Its corporate headquarters are based in Tacoma, WA.