GOAL GROUP NEWEST TEAM MEMBER AT CFL
By Adnews Staff
The Canadian Football League has hired Goal Group Consulting, a sports management consulting firm with offices in Chicago, Dallas, New York and Washington. Goal Group will be responsible for providing the CFL with strategic, advisory and operational assistance in areas such as market research, sales, media, Internet services and strategic marketing and planning. The deal reunited Goal Group and Michael Lysko, CFL Commissioner. The Two had previously worked together prior to Lysko joining the CFL. In the past, the league had worked with a number of consulting firms on a project basis. Toronto-based CFL operates eight teams across Canada including the Montreal Alouettes, Toronto Argonauts, Hamilton Tiger-Cats, Winnipeg Blue Bombers, Saskatchewan Roughriders, Calgary Stampeders, Edmonton Eskimos and BC Lions.