SEARS FOLLOWS FORMULA TO LAUNCH LEGENDS
By Adnews Staff
This spring Legends magazine will hit the sports departments of Sears stores. The new quarterly sports publication will have a circulation of 300,000 and will be distributed in 100 Sears stores around the country in both English and French. Published by Formula Publications of Oakville, Ontario, Legends is the official magazine of the Ontario Sports Legends Hall of Fame. The first issue covers Canadian athletes including golfer Mike Weir and the Edmonton Mercurys hockey team. The issue will also contain information on the Toronto 2008 Olympic Bid as well as the Hall of Fame itself. The launch of Legends is planned to coincide with the Hall's next induction of athletes in March.
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