WSIB BREAKS AWARENESS EFFORT
By Adnews Staff
The Workplace Safety and Insurance Board is focusing on two causes of workplace injury and illness in a new safety awareness campaign that broke on Monday. The "Safety Starts With You" campaign features a team of eight "ambassadors" telling their personal prevention stories. Television, radio, print and transit advertising is running for the next six weeks in Ontario. "Workplace safety has a wide-ranging ripple effect. Worker injury and illness affect not only co-workers and employers, but also the worker's family and the community at large," said Glen Wright, WSIB chairman. The campaign, created by Fuel Advertising of Toronto, is being supported with public relations from Edye Rome Communications Service, also of Toronto.
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