SKECHERS SIGNS INTERNATIONAL MARKETING AGREEMENT WITH BRITNEY SPEARS
By Adnews Staff
Skechers USA, Inc., based in Manhattan Beach, CA, has singed an international marketing agreement with singer Britney Spears. Skechers designs and markets footwear for men, women and children. A new marketing campaign featuring Spears will break early this year. The campaign will target teen girls around the world. Print ads featuring Spears are expected to break immediately. The ads will be supported with in-store point-of-purchase displays in major department stores and specialty retailers. Skechers sells its products in more than 100 countries and territories around the world.
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