NEW EAST SIDE MARIO'S PROMOTION ENDLESS
By Adnews Staff
East Side Mario's is offering Canadians an Endless Bowls of Pasta promotion. Beginning January 15, customers who order one of four pasta dishes will receive unlimited refills. In addition to their Spaghetti & Tomato Sauce, Fettucine Alfredo, Angel Hair Primavera or Baked Ziti, customers will also receive a choice of soup or salad, freshly baked garlic loaf, coffee or tea and a chocolate dessert for $9.99. The Endless Bowls of Pasta promotion will be supported with television and radio advertising and in-restaurant point-of-purchase materials. Three weeks of television advertising will run in Ontario and Atlantic Canada. The 30-second spot features East Side Mario's spokesperson Vinnie and guests singing about the promotion. Three weeks of radio advertising will run in Quebec. The promotion is running until February 12. Advertising for East Side Mario's is done by The Ongoing Partnership of Toronto. Public relations are handled by Thornley Fallis Communications, also of Toronto.