ANDERSON AND PEGASUS JOIN FORCES
By Adnews Staff
Toronto-based Anderson and Montreal-based Pegasus Healthcare International are planning to offer integrated services for pharmaceutical and healthcare clients by forming a strategic alliance. The agencies will offer direct-to-consumer marketing in the area of continuing medical education. Anderson will expand its CME division, called CMED, to include the resources of Pegasus. Pegasus will begin offering clients direct-to-consumer marketing and creative advertising. The two agencies, which have worked together on a couple of projects to date, will remain separate companies, integrating their CME and marketing services on a project by project basis. The two also plan to jointly seek new business.
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