TRANSFORCE ROLLS OUT TRUCK ADVERTISING
By Adnews Staff
Transportation company TransForce, based in Saint-Laurent, Quebec, has signed the dotted line of a new an agreement with MediaVehicles of Atlanta, GA. MediaVehicles sells advertising space on the sides and backs of trucks. Its client roster includes the Cartoon Network, Wendy's, Office Depot and NBC. Under the terms of the agreement, MediaVehicles will begin placing advertisements on TransForce's trucks operating in the Toronto and Montreal markets beginning next month. MediaVehicles is a subsidiary of General Electric.
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