COMPUTER MAKER RUNS FIRST MADE-IN-CANADA SPOTS
By Adnews Staff
Compaq Canada is using Canadian-made TV commercials for the first time. The 15-second spots began airing Nov. 20 to support the company's "Wrap Up A Compaq...Unwrap A Free Gift" promotion. Purchaseers of Compaq computers receive a scratch and save Compaq Gift Card that will reveal a prize: $100, $200 or the computer free. The TV spots were created by the Toronto office of Ammirati & Puris/Lintas. They are supported by radio commercials, also done by Ammirati & Puris, and print ads done by Marketing & Promotions Group of Toronto. The latter also put together the promotion. Last week Compaq also reduced prices by up to 27% for Deskpro, ProLinea, ProSignia and ProLiant models.
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