GRAND & TOY TAPS WEBFEAT FOR WEB SITE ASSIGNMENT
By Adnews Staff
Grand & Toy began expanding its Internet activities last month by re-launching <http://www.grandandtoy.com>. The retailer tapped Toronto-based Internet communications company webfeat inc. for the project based on a referral from another webfeat client. "Our role in the evolution of www.grandandtoy.com is to help Grand & Toy communicate with their customers - as well as provide their customers with transaction tools to make their offices work better," said Christian Gerard, webfeat CEO. The re-designed site debuted in mid-December. Webfeat will continue to assist Grand & Toy in its goal of migrating 50% of its business to e-commerce by 2003, Gerard said. The next phase in the evolution of Grandandtoy.com will focus on the functionality of the site, the company said.