Y&R MOONSTRUCK IN NEW FORD ESCAPE SPOT
By Adnews Staff
A new television commercial for Ford Motor Company of Canada's Escape broke over the holidays. In the 30-second spot, astronauts leave their space craft after landing on the moon to explore the surface in a Ford Escape while Frank Sinatra's "Fly me to the Moon" plays in the background. "Playing on the brand's 'no boundaries' tagline, we wanted to send the Ford Escape to space - the final frontier," said John Farquhar, president and chief creative officer of Young & Rubicam of Canada. The Ford SUV brand's "no boundaries" campaign theme was first introduced last year. The spot debuted in both English and French on Dec. 26 on major networks and specialty channels including Discovery, OLN, TSN, Life and HGTV. A 60-second version breaks in theatres across Canada Friday. Advertising is scheduled to run throughout the year. Also, throughout January and February, CTV is sponsoring a contest in conjunction with Ford Escape. The promotion will run with the commercial on CTV during the series "The Fugitive."