LA SENZA CONTINUES GLOBAL EXPANSION
By Adnews Staff
Montreal-based La Senza announced Monday it will open stores in Morocco, Tunisia and Algeria as part of its global expansion plan. The first Moroccan store will open in Casablanca by May 2001. "We are delighted with La Senza's continuing international expansion," said Laurence Lewin, president of La Senza. "This, combined with our growing e-commerce business, lasenza.com, strengthens our brand both in Canada and around the world. The specialty lingerie retailer announced plans to expand into Lebanon earlier this summer. Its first lingerie store in Kuwait opened last week. Currently the retailer operates 190 stores across Canada and 270 stores worldwide. Also included in Monday's announcement were plans to open La Senza Girl stores, which focus on girls 8-14 years of age, in Malaysia. The first is scheduled to open in Kuala Lumpur by June 2001. La Senza is a wholly-owned subsidiary of Suzy Shier Limited. Public relations for La Senza are handled by Strategic Objectives of Toronto.