ROCHE MACAULAY GOING TO THE ZOO
By Adnews Staff
The Toronto Zoo has appointed Roche Macaulay & Partners of that same city its new agency-of-record. The appointment for the pro bono account follows a formal review process. Of 80 agencies that expressed an interest in the account, 27 submitted proposals and four were shortlisted including RM&P and Toronto shops Holmes & Lee, Vickers & Benson and Young & Rubicam. The Zoo launched an agency review after mutually agreeing to end its ten-year relationship with incumbent TBWA Chiat/Day in August. RM&P's appointment is effective immediately.
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