CYBERPRESSE.CA REPORTING LATE BREAKING NEWS
By Adnews Staff
Four Quebec daily newspapers, La Presse in Montreal, Le Nouvelliste in Trois-Riviéres, La Tribune in Sherbrooke and La Voix de l'Est in Granby, have launched Cyberpresse.ca, a news Web site running 24 hours a day, seven days a week. Journalists, columnists and contributors from the four dailies will provide content for the new site. Additional content will also come from the daily newspaper USA Today. An advertising campaign building on the site's breaking news and updated regularly features includes prints ads in the four dailies, transit advertising in Quebec and posters through Zoom Media's network of restaurants and bars. Creative is designed to position the Cyberpresse.ca brand using the tagline "Each Minute Counts." Advertising for Cyberpresse.ca is done by Cossette Communication-Marketing of Montreal.