SCHICK CANADA DOES AWAY WITH HIS AND HER RAZORS
By Adnews Staff
Schick Canada, a division of Toronto-based Warner-Lambert Canada Inc., has introduced a new razor called The Schick Xtreme III. The triple blade, disposable razor is designed to suite the shaving needs of both men and women. Company research indicated consumers wanted "system" razors (razors that require blade replacement) but also wanted the convenience found with a disposable. Features of the new Xtreme III include flexible blades that pivot to follow the contours of skin on either the face or legs, a lubricating strip with aloe and lanolin and a rubber grip to make it easier to hold. A limited number of the new razors (100,000) are available for free by visiting the Schick Web site at <http://www.schick.ca>. The Schick Xtreme III is available at drug and foods stores across Canada. Officials at Schick could not be reached to confirm advertising plans.