INTERPUBLIC ADDS DEUTSCH TO GROUP OF COMPANIES
By Adnews Staff
Interpublic Group of Companies has acquired the New York-based advertising and marketing agency Deutsch. Financial details were not disclosed. Under the terms of the acquisition, Deutsch will operate as an autonomous unit of Interpublic, which counts McCann-Erickson WorldGroup, The Lowe Group and DraftWorldwide among its company brands. Chief executive Donny Deutsch will continue to head up the agency. In addition to advertising, Deutsch has operations in sales promotion, direct marketing (DirectDeutsch), public relations and event marketing (Deutsch PR/Promotions), online communications (iDeutsch) and urban youth marketing (dRush). It counts Bank One, Domino's, Lenscrafters, Pfizer and Snapple among its client roster.
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