DR. HO MASSAGING SHOPPERS HOME HEALTH CARE CUSTOMERS
By Adnews Staff
Northern Response (International) Ltd. of Toronto and Dr. Ho's Inc. of Markham, Ontario have announced the retail distribution of the Dr. Ho's Muscle Massage Therapy system in Shoppers Home Health Care outlets across Canada. Shoppers Home Health Care is a division of Shoppers Drug Mart Canada. Previously the portable electronic muscle stimulator was only available through a 30-minute infomercial and mall demonstrations/consumer shows. Dr. Michael Ho, inventor of the system, said a number of initiatives are being included in the marketing strategy for the system. A national direct mail campaign rolled out in November with a second push scheduled for January. Online promotion at <http://www.drhonow.com> is also supporting the system and a 60-second television spot is expected to break early December. The massage system targets a wide demographic, from 16-year-old students who are sports or computer enthusiasts to senior citizens, providing relief of muscle tension and muscle aches. International marketing and retail distribution for Dr. Ho's is done by Northern Lights, which markets infomercial products. Advertising is done in-house. Public relations are being handled by Nelson Hudes of Hudes Communications International of Thornhill, Ontario.