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PRMADEEASY.COM NOW ONLINE

A new Web site from Vancouver-based Reputations.com intends to give small and medium-sized businesses that can't afford to hire a public relations firm tools and advice for "a fraction of the cost." PRMadeEasy.com debuted on November 13 with step-by-step guides and training courses on topics including writing a new release, creating a crisis communications plan and publicizing special events. Businesses can subscribe to PRMadeEasy.com or pay a one-time fee to access certain guides. The site is being promoted with a public relations campaign handled in-house.

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