CANADA.COM TESTING ONLINE SHOPPING IQ
By Adnews Staff
Toronto-based Canada.com is running a Holiday Shopping contest at its online shopping area. The six-week contest tests users' knowledge of online shopping with trivia questions. A "hint" to the answer is located on the prize provider's Web site. Prize sponsors include Vivacare.com, Onvia.com, Nygard.com, Alex&Zoe Toy Store and PeachTreeNetwork.com. Contestants can also opt-in to receive an email reminder of the following week's contest. An online advertising campaign, created in-house and consisting of banner ads, buttons and text ads placed throughout the Canada.com network of sites, is promoting the contest. Ads are also being placed in daily and monthly Canada.com email newsletters sent to over 100,000 opt-in subscribers. The Holiday Shopping contest runs until late-December.