TELUS RINGS IN HOLIDAYS WITH GIFT GIVING IDEAS
By Adnews Staff
Telus Communications Inc., based in Burnaby, BC, is highlighting the importance of communicating during the holiday season in its new retail advertising campaign. A series of television spots which show how holiday traditions, such as Christmas caroling and snow angels, can result in interesting situations when communications are not clear, are being accompanied with print ads, billboards, posters, bill inserts and POS materials for the "Communicating clearly is important" campaign from Palmer Jarvis DDB of Vancouver. The holiday ad effort is offering consumers gift ideas from the more than 45 Telus stores in Alberta and British Columbia. The campaign is rolling out on the heels of the fall "With Telus You Can" positioning campaign which focused on the benefits of telecommunications technology and not specific products or prices. The new holiday campaign runs through December, targeting adults 25-49 years of age.