YTV PROMOTION LETS KIDS BE A "RUGRAT IN PARIS"
By Adnews Staff
Toronto-based youth network YTV Canada, Inc. has teamed up with Paramount Pictures Canada, Burger King Restaurants of Canada, Kraft Canada and Famous Players in a new sales promotion supporting the Nov. 17 release of Rugrats In Paris - The Movie. The promotion, running now until Nov. 17, is giving kids a passport that may make them a "Rugrat In Paris." To participate, viewers pick up a "passport" online at <http://www.ytv.com> or at participating Burger King restaurants across Canada. Viewers then collect three stamps from any of the five sponsors. Completed passports can be mailed in or dropped off at any Famous Players or Burger King location where they will be entered in the contest. The grand prize is a seven-day trip for four to Paris, France. Four 30-second spots are running on YTV. The spots feature a 15-second Rugrats in Paris - The Movie brand creative and one of four different 15-second endings, one for each sponsor. A 10-second billboard and promotional crawlers are also running on YTV throughout the promotion. Advertising was created in-house by YTV.