AGENCY 3.0 AND DIG FORM ALLIANCE
By Adnews Staff
Toronto-based advertising shop Agencythreepointzero and interactive brand development consultancy Digital Intelligence Group, also of Toronto, have joined forces, offering clients a new approach to online advertising including planning, brand development, creative and production services. "Building online brands requires both the experience of traditional brand development techniques and a detailed knowledge of digital media," said Dave Chant, partner, Agency 3.0. Through the partnership, Agency 3.0 clients can now receive that traditional brand knowledge and interactive understanding, he added. Founders of both companies have worked together in the past. Dig was launched in February of this year by partners David Stubbs and Douglas Walker and counts dot coms, advertising agencies and traditional marketing companies among its clients. Agency 3.0 opened for business in March founded by partners Chant, Jon Freir and Trent Fulton. Its clients include Roots Canada and Royal Airlines.