GRINCH CHRISTMAS PROMOTION LAUNCHING AT WENDY'S
By Adnews Staff
Wendy's restaurants, Universal Studios consumer products group and Universal Pictures are teaming up to present a new in-restaurant promotion supporting the Nov. 17 release of the movie Dr. Seuss' How the Grinch Stole Christmas. Beginning Nov. 13, the Kids' Meal promotion will run for six-weeks at Wendy's restaurants. Kids will receive one of five toys based on the movie including a light-up sleigh, a viewer or an ornament. National television advertising from Bates Canada supporting the promotion will be accompanied with POP materials in Wendy's restaurants including Kids' Meal bags and signage. Promotion details will also be seen online at <http://www.wendys.com>. Wendy's is also launching a "free with purchase" offer through Random House Children's Books. The offer is for a Grinch Fun Kit and will be highlighted on Kids' Meal bags.