MLSEL & TD WATERHOUSE ENTER THE FAN ZONE
By Adnews Staff
Maple Leaf Sports & Entertainment Ltd. and its new platinum partner TD Waterhouse Investor Services (Canada) Inc., both of Toronto, entered the Fan Zone on Tuesday at the Air Canada Centre. The 7,000 square foot interactive area is found at the main entrance of the arena. Designed to heighten fan enthusiasm before the start of home games of both the Toronto Maple Leafs and Toronto Raptors, the Fan Zone will open two hours before the start of each game. Nine stations are found in the Fan Zone including a Tattoo Corner, team photo booths, a Name It! station where fans can get their own custom Leafs or Raptor jersey as well as slap shot and basketball back boards where fans can test their skills. TD's three-year corporate sponsorship agreement with MLSEL was announced in October. Additional elements of the agreement include TD serving as title sponsor for the 2000/2001 seasons of both teams, the branding of a "TD Waterhouse Platinum Concourse" and "TD Waterhouse Platinum Club." MLSEL owns the Maple Leaf hockey club, the Raptors basketball club and the Air Canada Centre. PR for TD is handled by Strategic Objectives. PR for MLSEL is handled by Thornley Fallis Communications, both of Toronto.