VIDEOFLICKS.COM SIGNS BURT REYNOLDS AS COMPANY SPOKESPERSON
By Adnews Staff
Toronto-based online video retailer Videoflicks.com Inc. has signed actor Burt Reynolds as its spokesperson. Reynolds also joins the company's board of directors and has become a shareholder. Robert Bray, chief financial officer, Videoflicks.com, said the company first met with Reynolds two months ago when he was in Toronto filming a movie. As spokesperson for Videoflicks.com, Reynolds will appear in the retailer's advertising and promotional initiatives as well as provide content for the Web site including movie reviews and discussions. Bray said methods of promoting Videoflicks.com in the past have included banner advertising. Promotional efforts for the future will continue to raise the level of exposure for Videoflicks.com as the retailer tries a number of different mediums featuring its new spokesperson. Reynolds first contributions to the Web site are expected within the next month.