BUDGET DRIVES ACCOUNT FROM ZIG TO PADULO
By Adnews Staff
Budget Car and Truck Rental Toronto has parked its advertising account with Toronto's Padulo Integrated, ending a one-year relationship with Zig Inc., also of Toronto. Ron Bresler, Budget's president, said the company moved its account because it needed retail services, while Zig specialized in strategy and branding. Padulo has completed its first project for Budget, a radio campaign running in the Greater Toronto Area. The spots, which broke recently, promote the selection of cars Budget has available to rent at its 56 locations in the GTA. They are also intended to illustrate a range of situations in which someone would want to rent a car, Bresler said. Padulo will also be responsible for the advertising of Budget's sister company Park 'n Fly.