CREATIVITY ABOUNDS IN NEW BOARDGAME
By Adnews Staff
The inventor of Pictionary is asking adults "What can you see in a blot?" following the launch of Th!nkblot, a new board game that challenges players to tap into their imagination to identify images and shapes they see in a inkblot. A 12-sided die included with the game features different categories such as animal and food that players must find images and shapes related to. Then they have to convince others to see the image as well. Each inkblot will include five top answers. Any player who matches one of the top five answers scores bonus points. Th!nkblot is available across Canada in mass merchandisers and specialty game stores from Toronto-based Mattel Canada, Inc. An advertising campaign from Ogilvy & Mather of Toronto builds on the question "What can you spot in a blot?" National mall posters and interior transit door cards are being accompanied with print ads in magazine and urban weeklies. The agency also worked with Zoom Media of Toronto in creating a postcard to be distributed through Zoom's restaurant/bar network in the Toronto, Montreal and Vancouver markets. The campaign, which broke mid-September, is scheduled to run until late-December. Advertising is being supported with a public relations campaign from GCI Group of Toronto.