FINNAIR CHARTS NEW AD COURSE
By Adnews Staff
Santa Clause is now flying Finnair. At least he is in the airline's new Canadian advertising. Some ads began running in newspapers at the beginning of this month, , promoting the Finncharter service. The major part of the airline's advertising will start in the spring, running in newspapers and magazines and possibly outdoor. The new campaign comes from Montana Steele Advertising, a Toronto agency hired last month in a competition with a number of other unnamed shops, . The airline's account was moved from Seppi Varvas Marketing Communications in Toronto, which has had the business for most of the past three years. Montana Steele figured that the best way to to make the point that Finnair takes the most direct route to Europe, over the North Pole, was to make the jolly fat gent the airline's spokesperson. In some ads he is seen hitching a ride atop a Finnair jet.