MEDIAVEST SWEETENS ACCOUNT ROSTER
By Adnews Staff
MediaVest Canada has been awarded the consolidated media account for Effem Inc. of Bolton, Ontario. Effem is a division of Mars Worldwide, based in Hacketts Town, New Jersey and includes all petcare, confectionery and food brands including Whiskas cat food, Snickers and Mars chocolate bars and Uncle Ben's rice. The Toronto media company's appointment, effective January 1, 2001, includes all media planning and buying efforts in Canada. MediaVest was awarded the account following an agency review that included three additional unnamed agencies. MediaVest is part of Starcom MediaVest Group, the media holding company for the Bcom3 Group.
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