COURTNEY PR WATCHING NORTHERN LIGHTS
By Adnews Staff
Toronto-based Courtney PR Group is glowing after being named agency-of-record for Northern Lights. The group was selected to handle the public relations activities for the Toronto-based "internal communication agency" after Northern Lights met with a number of agencies. Previously public relations was handled in-house. Northern Lights works with clients in the financial services, pharmaceutical, telecommunications and technology sectors to develop internal communications programs. Northern Lights president Sandy French, said the company's appointment of Courtney PR is its first foray to hiring an external agency. The move was based on a number of reasons, he said, including a need for expertise in explaining and positioning the company to both the media and its clients as well as dealing with the challenge of building awareness. Courtney PR will immediately being working on a public relations program for Northern Lights throughout Ontario. Clients of Northern Lights include: TD Bank Financial Group, Janssen-Ortho Inc., Sun Life Financial and Winners.