OKANAGAN SIGNS DEAL WITH SCOTTISH & NEWCASTLE
By Adnews Staff
Okanagan Spring Brewery, based in Vernon, BC, has inked a deal with Scottish & Newcastle, based in Edinburgh, Scotland. The agreement will see Okanagan represent all of Scottish & Newcastle's beer brands in Western Canada. Scottish & Newcastle's portfolio of brands includes: Newcastle Brown Ale, McEwan's Scotch Ale, Younger's Tartan Special Ale, John Smith's Extra Smooth Ale, Beamish Red Irish Ale and Beamish Genuine Irish Stout. Under the terms of the agreement, Okanagan will handle the selling, marketing and distribution of the brands in British Columbia, Alberta, Saskatchewan, Manitoba. According to Rick Knudson, managing director for Okanagan Spring Brewery, Scottish & Newcastle chose Okanagan based on its experience in marketing premium brands. Okanagan is part of Sleeman Breweries Ltd.