LEVI PLANS MEETINGS FOR LATE OCTOBER
By Adnews Staff
Levi Strauss & Co. (Canada), based in Richmond Hill, Ontario, has booked the week of October 30 to meet with Toronto agencies TBWA Chiat/Day and Harrod & Mirlin/FCB. The two shops are shortlisted in an agency review for Levi's $4 million to $5 million advertising and media account. TBWA handles the Levi's account in the U.S. and Harrod & Mirlin handles the account in Canada. The Canadian account includes both the Dockers and Slates brands which are currently handled by FCB in the U.S. An agency decision is expected by mid-November.
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