STRATEGIC OBJECTIVES ADDS TWO TO ASSIGNMENT ROSTER
By Adnews Staff
Toronto-based public relations agency Strategic Objectives has recently begun working on new assignments from Cadillac Fairview and Foster Parents Plan of Canada, both of Toronto. The agency is handling public relations for Cadillac Fairview's Fourth Annual ARC Awards (Achievement in new Retail Concepts). The agency got the job because of its experience with retail clients, said consultant Tim Gallant. The agency is also working to build awareness of Foster Parents Plan's "Voice of a Child" concert and television broadcast scheduled to air on December 2. Strategic Objectives was hired by Foster Parents Plan following a referral from an existing client.
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