GILBEY'S CINEMA AD NOT THE FIRST
By Adnews Staff
Gilbey Canada missed one when it claimed this week to be running the first liquor ad ever shown on a movie screen in Canada, says Steven MacKinnon. His agency, MacKinnon & Associates in Mississauga, Ont., put a spot for Southern Comfort on two theatre screens in Toronto in April of 1993. The client was FBM Distilleries. So, unless someone else comes up with another claim, Gilbey was second. Gilbey's cinema commercial was described in Adnews on Nov. 15, the day it started running in one Cineplex Odeon theatre in Toronto. It will start showing in other theatres in Ontario and Quebec on Dec. 1.
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