INVIS OFFERING CANADIANS AN ALTERNATIVE
By Adnews Staff
Invis Financial Group of Toronto is offering Canadians an alternative to traditional mortgage and credit providers through its new advertising campaign. The national ad effort, from TBWA Chiat/Day of Toronto, is introducing Invis' concept that takes the Internet and combines it with the assistance of a real life professional. A series of three televisions commercials are designed to position the company as the consumer's "negotiator". Print and radio advertising supports the television creative. The company's Web site <http://www.invis.ca> also plays a key component in its campaign targeting those who feel comfortable in starting a business relationship via the Internet. The site features the option of allowing potential borrowers to complete a mortgage application themselves or with the help of an Invis mortgage professional. The borrower is also keep informed as to the status of their application and is assisted in securing several complementary services offered.