ALTAMIRA MAKES ADS ABOUT MAKING MONEY
By Adnews Staff
Toronto-based Altamira Investment Services is gearing up for its national fall campaign, scheduled to break the first week of October. Television and print creative will focus on the basic need of making money and how Altamira can meet that need for consumers, said Tracy Chong, Altamira's manager of advertising and acquisitions. The brand awareness effort, from Toronto's Wolf Group, will target Altamira's institutional, group and direct clients. The campaign will continue to develop the strategy Altamira introduced last fall in its "I Can" campaign. Two 30-second English-only television spots will be supported with a print component in newspapers. Advertising is scheduled to run for a six- to eight-week period. Chong said the campaign aims to get people thinking about financial decisions now and avoid critical decision making later.